As I see, coming up with the name is one of the toughest exercises, as something you choose is instantly pooh-poohed by someone or the other.
Now after so many 'brain storms' from others and a few myself, my own brains have stormed out and they refuse to work on the same exercise again. !!!
The reasons I have been given as to why keep Chinmayi Inc., is because, though it doesnt have anything to do with the work I am going to offer for now, first off I was given parallels, Ogilvy and Mather, Tata, Godrej, and not to discount the names of all the designers in the word, and so many 'who is who'.
Another one - if tomorrow, for example, we start desiging our own clothes, publish our own books, start a Hotel Chain, anything, it can go under the same name. And not go through the rigmarole of finding the name again.
Of course some have also said that its immature to name a company after you. As usual there are pros and cons.
Though I love TransGlyph, now I see that having Chin Inc makes some sense, but I have asked the brains behind designing my brochure to give me some alternates.
And in this case, after you have read through this post, please open the comments section and type away what springs in your mind, regarding this post :)
And I must thank everyone's individual brain storm sessions that they have done for me, like so many Anonymous-es, who came up with their own list/names. Highhhllllly appreciated :)