On the 3rd of November 2007, we invite every Chennaiite to for one second, at exactly 03:11 PM, stop whatever it is that they are doing, and click, shoot, snap, capture or photograph that moment, just hold that one instant frozen in a picture and send it to us. This is not for any great worthy cause, this is not a competition, it may or may not help charity, it will not prevent global warming, you will gain no medals, no certificates but it is most definitely not a waste.
It is to share with so many of your neighbors what was going on in your part Chennai at the same time as something else was going on in theirs. There are no requisites to do this, other than that you be in Chennai, whether it be a fancy SLR or a VGA mobile camera, get the clearest, cleanest shot you can that will suggest what you were doing or what was going on near you, in our lovely city, at that one instant.
If you wish to contribute, synchronize your watch, set reminders and alarms and just remember to shoot that moment. Please attach a note, in under 50 words, with your name and where you were when you clicked that snap.
You can also lend a hand by informing your friends and by putting up a link on your website. We wish to make not just a collection but a memory, on the internet and if we can, have it published to share with as many Chennaiites as we can,’03:11 PM’.