I am asked often:
Why don't non-film albums work in South India or more specifically in Chennai. I think the market in Kerala is pretty good for non-film music. Maybe also in cosmopolitan Andhra Pradesh. No idea about Bangalore. But let me also put down the disclaimer that I am only pondering aloud here and I do not have studies or articles to base these thoughts on. These are stuff that came up during random discussions with others in the industry. If I am wrong here I'd love to be corrected.
- Is it because Radio Stations won't popularize the tracks?
- Is it because we are so used to only stars acting out the songs and no one else?
- Is it the branding?
And with Audio Piracy
I tweeted a while back. "Is there a way to
market publish (I'd rather call it publish now) music in a manner that it cannot be pirated?" I got the response that the pirates are always better than marketers. And I am getting highly interesting responses too. I think the print industry is not so highly affected by piracy like the Movie/Music industry. How could they achieve that? Is it because it is easy to track down the printers who publish such pirated copies? Or is it that those who have it in them to read - as the habit of reading is not so commonplace - would also consider the experience of shopping for their books integral? Correct me here too if I am wrong.
Maybe it is human tendency that someone would rather download something for free than pay for it. Guess piracy is the the technology's way of telling us that we are mostly thieves at heart.
Or maybe the pricing is just way too high.
I have always wanted to figure this out.
And I really wish the IPRS can get their act together. Soon.
P.S.: A lot of people telling me that we can never get the better of pirates. Then I think I am going to start hiring pirates. Something like they show in the movies on the police hiring crooks with a view of reforming them and helping the police force.